How Undercover Filming Uncovered a Multi-Million Pound Timeshare Scam

It has been described as among the biggest deceptions of its kind in the UK.

In all 14 defendants have been found guilty for their part in a £28 million scheme to cheat more than 3,500 vacation property investors.

The victims were keen to terminate long-standing holiday ownership agreements and went looking for assistance.

Most were in the age range of 60 and 80. In excess of 500 of them lost in excess of £10,000, and one individual paid more than £80,000.

Those affected were subjected to aggressive consultations extending for six hours. They were out of money, holding useless fake "points" and remained trapped in costly vacation property deals they frequently were unable to use.

The Company Central to the Scam

The company at the centre of the fraud was Sell My Timeshare (SMT). They accepted people's money to finance the proprietors' opulent lifestyle of prestigious schooling, high-end properties and private jets.

The man at the top of the organization, the main defendant, was given a seven-and-half year jail time in January for fraudulent conspiracy.

In the latest development, his wife another individual was among the last group to learn their fate.

She was handed a two-year long suspended jail sentence at the London court after admitting financial crime.

The outcome represents a lengthy process and represents a major victory for the victims who came forward, the authorities and the Crown.

How the Inquiry Started

I first heard about SMT was in the summer of 2016. The role involved in the reporting team of a broadcasting service, creating investigative features.

A acquaintance noted that his mother had inherited the ownership of a holiday property in the Spanish coast and, after years of holidays, had commenced searching to exit the contract.

It is important to recall how popular vacation properties had evolved with English tourists in the last decades of the 20th century.

Vacation properties enabled families to access the equivalent unit every year, or trade their vacation periods with additional holders who had properties in alternative destinations. Approximately 600,000 vacation seekers seized that option.

The early surge was accompanied by a lot of stories about unscrupulous sellers fraudulently marketing investments. They appeared frequently on investigative TV programmes.

The typical vacation property deal tied investors in for many years.

By 2016, those holders who had experienced their regular accommodation in the sun for decades were advancing in years, and a significant number were hoping to end their association to their vacation investments.

A number had reduced ability to travel and found it difficult to access their properties. Others just thought they'd achieved their goals from them. And others had died, in numerous instances leaving their family members to inherit the contracts - plus their annual payments and service charges.

The Undercover Operation Progresses

It was at this point the family member had found herself. She browsed the internet for solutions and found the organization, a business whose digital platform claimed to terminate her deal.

Yet, having paid a fee and scheduled a consultation with them, her relatives had doubts.

Additional investigation revealed hundreds of people claiming they had handed over cash and received no benefit in return. In fact, they had suffered financially. A lot of it.

The investigative unit commenced probing what was occurring. It quickly became clear that there were dubious individuals active in the holiday ownership market.

One lawyer had numerous client reports aiming to litigate against the organization.

The team interviewed individuals who had engaged the company and they each reported similar experiences. They believed the firm would purchase their timeshare away from them but when they participated in a session (for which they made an advance payment) they were told there was no potential buyers.

Instead, they were pushed - indeed compelled - to commit further cash acquiring "the company's points system", associated with the organization's holding firm, Monster Travel.

What exactly these were was somewhat vague. They appeared to be a kind of currency, giving access to cheaper vacations and amenities and shopping deals.

And they were seemingly "transferable with additional holders, eventually.

Committing funds up front now would lead to an eventual payoff that would offset the company's charges and result in the investor ahead financially, freed at last from their troublesome agreement.

An unbelievable offer? Well, yes.

A 'Misleading Scheme'

If these accounts were accurate, this was a major deception.

The technique is termed a "deceptive marketing."

An operator - in this case the organization - "lures the client by promoting a specific service only to then state it cannot be provided, steering the individual towards a different, lower-quality option.

Such practices are unlawful. Armed with all the evidence we had gathered, we presented the rationale to discreetly video one of the company's meetings.

This takes dedication, work, and compelling reasons for why this is the only way to collect the information needed to confirm deceptive practices.

Once authorized, our limited crew set up a meeting with one of the firm's agents in the English town.

Posing as a potential client hoping to help his mother released from her timeshare contract|holiday ownership agreement

Jared Figueroa
Jared Figueroa

Elara Vance is a passionate gaming journalist with over a decade of experience covering esports and indie game developments.